周转的艺术

迈克尔凯默转变的艺术:创造和维护健康的艺术组织列出每个转盘中的10个基本规则:

  1. 有人必须领导。
  2. 领导者必须有一个计划。
  3. 你不能保存你的健康方式。
  4. 专注于今天和明天,而不是昨天。
  5. 扩展您的编程计划日历。
  6. 营销不仅仅是小册子和广告。
  7. 必须只有一个发言人,消息必须是正面的。
  8. 筹资必须专注于更大的捐助者,但瞄准太高。
  9. 理事会必须允许自行重组。
  10. 本组织必须有纪律遵循每个规则。

这些步骤有很多智慧,但关卡的一些策略可能不适合较小的组织。For example, requiring a very substantial minimum contribution from each and every board member may be one way of raising necessary funds quickly for a major symphony, opera, or ballet company (e.g., Alvin Ailey Dance Theater Foundation), but it may be unrealistic for a small organization that has difficulty recruiting and retaining a board appropriately focused on governance. Certainly, a meaningful contribution should be expected from board members, but a one-size-fits-all minimum contribution amount may result in a sudden exodus of tremendously valuable leaders and no candidates to take their place.